eBay SEO: eBay Description SEO Rank #1

eBay is day by day getting more and more popular, which makes it harder for you to sell more. But today i’ll guide you through how a strong eBay SEO description strategy will get you on top and selling more.

You may already know that selling on eBay has become more and more competitive and difficult. eBay SEO is the method of getting your eBay products or listings whatever you say to rank as high as possible in an eBay search.

In this post, you will learn:

• What the eBay search engine is
• How to get more traffic on eBay
• How to increase eBay sales using eBay SEO
• How you can find best possible eBay search engine keywords
• How to write appealing product SEO description

All these key elements come together and keep people buying from you regularly. 

Want to know ‘how to get eBay listing rank to the top‘?

Search engine optimization for eBay is the answer. But before you go further into the heavy details of eBay SEO, I think you need to know the difference between the eBay search engine and the Google search engine.

Difference Between eBay SEO & Google SEO Given Below

SEO stands for ‘Search Engine Optimization’ and if you’ve ever had anything to do with blogging or online marketing, you might know that the importance of a SEO strategy. eBay has their own search engine or you can say algorithm that the search engine uses.

It’s named Cassini.

Yes, the same name as the NASA satellite that recently burned up in the atmosphere. This Cassini does some remarkable things – Only when you know how to please it. eBay’s Cassini’s relationship with SEO is similar to Google in so many ways.

In both cases, a search with keyword for product will show up multiple versions of the same product and will give you duplicate content from various sellers.

Just like Google – more than one of the same result.

So to stand out with all the other listings on eBay for products just like yours, it’s important that you update your product listing SEO to keep Cassini happy.

And to make a place in the eBay search results, you need to do eBay SEO.

when you are starting to learn about eBay SEO, let’s make sure that you know exactly what eBay’s search engine wants to see in your product listings.

What Cassini (the eBay search engine) wants

SEO is not just fill up the whole title description with the keywords everywhere you can.

SEO is the practice of optimizing every part of your product listing to make sure that a search engine ranks it as high as possible. Keywords play a big role in this, but they are not everything. Search engines are also smart enough to look at your listing and determine how useful your eBay listing is.

Cassini algorithm looks at your listings to see if they’re good enough to appear on search. To do this, it asks:

• Is this listing what the buyer is actually search for?
• Is there enough information?
• Does it help, educate or entertain the user, or just sell?

When eBay put your product in a high position, it does so because Cassini analyze your listing as accurate and valuable.

To do this, Cassini looks at 4 section of your product about each of your listings:

1. Product Titles
2. Item Specifics
3. eBay categories
4. Catalogue listings

eBay’s Cassini search engine also looks at other seller-specific things. It will give high-ranking preferences to sellers who:

• Provide value to their buyers
• Shoppers can openly trust
• Make the buying experience easier and quicker
• Have a track record of positive ratings.

Next, you’re going to see how to do the best possible keyword search for your eBay listings.

eBay Keyword Research

eBay keywords are the words that you use to define what your product is. Very rarely a keyword is just one word. For example, one of the keywords for this article is ‘eBay SEO’ that you’re reading now.
But a best eBay listing will have more than one keyword and also consist of keyword phrases, or can call long tail keywords.

the image below give you an idea about what a long tail keyword is:

As it can be seen that, a long tail keyword is simply the extended version of the main keyword.

If you sell cotton shirts, long tail versions could be:

Cotton Shirts for kids
Cotton Shirts for party
Fashionable Cotton Shirts

Where to find the best eBay keywords for your product?
The best programs to use for eBay keyword research is Google Keyword Planner

How to write an eBay product description

The first thing customer will look at your listing is the product photo. No doubt product photography is very important, but it’s the ebay product description that really does the selling. Many sellers online, both on standalone websites and marketplaces are just lazy and don’t put any effort into a product description. This means less engagement with products thus so many lost sales!

By writing an SEO optimized eBay product description approximately 300 words long, you have enough space to explain your product in clear detail. A 300-word product description gives you the best possible chances to sprinkle the most important keywords!. Be polite with the keywords and never repeat a keyword more than once.

Focus on writing a product description that tells a story what your product is, uses convincing words and paints a picture, rather than stuffing keywords.

Example:

This cotton uses in the shirt comes from the lower region of the Egyptian Nile, the part of the world that is best known for its soft, luxurious cotton.

Describe your product with highlights, features, how much it weights, the size of it. Use emotional and descriptive words.

Example:

Fabric is soft, just like the favourite T shirt of your childhood, this T shirt is perfect addition to your closet.

list not just the features, but also the benefits of your product, too.

eBay description SEO tips: Use Bolding words in your description is a great way to show Cassini which words are important. It also draws the attention of your reader.

For more tips on the art of creating a product description that sells, contact me on fiverr:
https://www.fiverr.com/dsilvia/do-seo-optimized-ebay-listing