ebay SEO | ebay listing with SEO
eBay SEO is the process of bringing your eBay products more commonly known as listings to rank as high as possible in an eBay search results. The position of your products in search results directly correlates to how many customers see your eBay products listings. More views and visitors mean more sales. This lead to succeed on eBay, it’s important to know a little bit about eBay SEO and how to get your listings to the top of the eBay search engine when you are a die hard seller. Ebay SEO don’t need any coding knowledge to make your listings appear high in the eBay search results, but it’s important to know a few basics about optimizing listing content. So that you ensure maximum exposure to buyers. EBay SEO is a important must learn skill, if you're serious about making money on eBay. EBay often changes its “Best Match” algorithm.
HOw to SEO ebay listing
Engagement
Engagement is what Cassini (ebay search engine) values over everything else. It's a important rather broad term, but for eBay SEO it means how much time customers spend when the visit your listings , and how many of them keep your item on watch or bid. More higher the buyer engagement means more improve the ranking of your listings. There are many key areas which are proven to increase buyer engagement. Some important key areas for improving engagement and eBay SEO are:
- Well written informative product description
- Free delivery or shipping
- Free returns
By creating ebay product listings that are more interesting and attractive, you will increase the time customers spend looking at your listings in a smart way. Thus you get more watch and even bid. This will, in turn, increase the ranking of your listings and ultimately sales.
Listing format for eBay SEO
The more traffic (people) who look at your listings, and the maximum time they look for, the better your Cassini 'score' will be. A higher Cassini score means better eBay listing SEO, and higher position in eBay search results.
It depends on format of listings which has influence in engagement. Single quantity fixed price present one item to appeal to the millions of eBay potential customers.
If you put together similar items into multi-variation listings, you increase the number of buyers who will engage with the listing.
Driving traffic from social media can increase engagement on your listings.
You can promote items on Facebook and Twitter and other social media site.
eBay SEO Title Optimization
A good eBay products title uses core product keywords that people search for and describe the item.
eBay gives you maximum 80 characters to write your product title. Many sellers try to improve eBay SEO by filling the 80 characters with as many keywords as possible.
Which is not a good idea for eBay listing SEO. Cassini ranking factors decides not only on your listing title but also on how long customers engage with it.
Cassini compares the number of impressions with the level of engagement, your listing has. By doing this it determines how relevant your listing with the search, and where it ranks in eBay search results.
Every time a customer searches a keyword and brings up your listing, its counts as an impression. Even when your listing is result 22 on a page where the customer only looks at the first 2, being on the page counts as an impression. If the customer then adds another keyword or uses category filters and hit search, and your listing is hopefully a result again, that’s a second impression count.
Cassini
The other different engagement criteria that eBay's Cassini uses to decide how engaging a listing is. It can be
- clicking on the listing
- going into the item description
- looking through the photo gallery
- watching an embedded video
- watching or buying the item.
If you turn out your item description wilth broader search terms, you increase exposure but dilute customer engagement and ruin your eBay SEO.
A good eBay SEO product titles use the keywords customers search when they want the exact item you are selling, not something similar or related to it.
Plan it, Create it and Optimize
How many customers see your ebay listings and how they engage with the item is going to decide your sales. It's important that you spend time researching, planning and assessing all the eBay SEO factors we have stated above, so you can improve and get the best quality of your eBay listings. Using eBay's Listing Analytics tool or other resources such as Google Keyword Planner will also help you create good listing content.
So you always need to be strategic. Your eBay SEO should be something that you update regularly revisit and refresh because customer behavior, trends and search engine algorithms all change.
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Informative post about ebay seo
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